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『クチコミの技術』

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Jul
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さらに電通は、グーグルすらも持ち合わせていない米国発の最新技術を利用した壮大な構想で迎え撃つ構えだ。

 消費者はどのサイトのどの広告を見て、何を購入しているのか。「クッキー」という技術を使って同一の人間の動きを捕捉し、その履歴を最適な広告配置に生かすというのだ。

電通が挑むメディア総力戦 【後編】:日経ビジネスオンライン

すごいぎじゅつだ!
2007年7月の記事です。

(via mendokusai) (via gkojax)

日経解約してもいいな

(via manami)

世間はこのレベルであることを肝に銘じておきたい。

(via deli-hell-me) (via takaakik)

ちょおお日経w

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